Internationally renowned Indian cinema music composer A R Rahman has composed the jingle of the latest video ad for Airtel 3G service in India being launched by the end of this year.The ad features a street-dancer on a walkway very much like any city in the industrialized world dancing to a foot-tapping ad song, and a smart phone device at the end. The references in the ad to "Hamari Duniya" (i.e. "our world") is a bit disconnected from the context of an Indian ad for a service in India.
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